An Empirical Study to Measure Impact the Dimensions of Perceived Risks on Continual Usage M-Commerce Applications: Saudi Arabia as a Case Study

Abstract

In recent years, the use of mobile commerce (M-commerce) applications has significantly increased. This study aims to examine the impact of various dimensions of perceived risk on the continued usage (IU) of M-commerce applications in Saudi Arabia. Data were collected using a questionnaire distributed among Saudi citizens. The study also investigates whether there are significant differences in IU of M-commerce applications across gender and age groups. Structural equation model (SEM) analysis revealed that functional risk, information risk, privacy risk, physical risk, delivery risk and social risk do not have a significant negative impact on IU of M-commerce applications in Saudi Arabia. In contrast, financial risk was found to have a negative impact on IU. Furthermore, the results indicated no significant difference in IU between younger and older participants. Also, the results indicated no significant difference in IU between Males and Females participants. These results provide valuable insights for service providers seeing to enhance user engagement with M-commerce applications in the Saudi context.