Digital Innovation Analysis in Knowledge Management within Tourism Supply Chains: Challenges and Opportunities
Main Article Content
Abstract
This paper explores the transformative potential of digital innovations—such as artificial intelligence (AI), blockchain, Big Data, and the Internet of Things (IoT)—in enhancing knowledge management within tourism supply chains. These technologies facilitate real-time data exchange and predictive analytics, improving operational efficiency and personalized services. Despite these benefits, challenges such as high implementation costs, security risks, and organizational resistance limit their adoption. This study provides a comprehensive analysis of both the opportunities and obstacles associated with these innovations, offering practical recommendations for tourism businesses to address challenges and maximize the benefits of digital transformation. The findings highlight the importance of technological infrastructure, employee training, and cultural transformation for successful implementation. This research contributes to the literature by bridging knowledge gaps and providing actionable insights for enhancing knowledge management practices in tourism supply chains.
Article Details

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.