The Role of Digital Marketing in the Success of Small Businesses

Abstract

In the contemporary marketplace, small businesses face numerous challenges, including increased competition and limited resources. This research explores the critical role of digital marketing in facilitating the success of small enterprises. Through a qualitative analysis of various digital marketing strategies such as social media marketing, email marketing, and search engine optimization (SEO), this study aims to identify how these methods contribute to brand awareness, customer engagement, and overall business growth. The findings underscore the necessity for small businesses to adopt digital marketing approaches in an increasingly digitalized economy to achieve long-term sustainability and success.