Facebook Addiction among Millennials: A Conceptual Model

Abstract

With the advent of the social media especially Facebook has been used widely by millennials in Malaysia for social networking purposes. The dramatic increase in the use of this social networking site has also inadvertently led to Facebook addiction among the millennials. The purpose of this paper is to develop a conceptual model of Facebook addiction, its antecedents and consequences. We began with a review of the literature to develop a preliminary conceptual model with their accompanying propositions. We have propositioned the link between narcissism fear of missing out, Facebook addiction, subjective well-being and academic performance. We hope to contribute to the literature on Facebook addiction from a developing country perspective and also the specific context of millennial users.