Development of Community Enterprises to Enhance the Community Economy

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Chumpon Rodjam, Panyada Chanthakit, Eakolarn Chotianusorn, Wutipong Janmuangthai, Seree Woraphong, Dorothea Czarnecki

Abstract

The objective of this research is to synthesize the concepts and results of studies related to the development of community enterprises in order to create guidelines for the development of community enterprises to affect the upgrading of the community economy by studying the concepts of community economic development, community enterprises and community economic development, and the results of studies related to the development of community enterprises for sustainability in Thailand . The results of the study revealed that approaches to community enterprise development to affect the upgrading of the community economy include: (1) organizational structure development, consisting of 1) participation in community collective responsibility; 3) Financial and accounting management 4) Expertise in management and customers 5) Executive leadership and vision  (2) Human resource development consists of 1) having a learning process as the core. Knowledge and information management 2) Honesty, morality and ethics 3) Development, training, study trips             (3) Relationship building consisting of 1) organizing activities and building cooperation between enterprises (4) Quality and productivity system development consisting of 1) Development of standardized operating processes 2) Creation of products from community processes 3) Initiatives to create innovation belonging to the community 4) Production of a variety of products and products        5) 6) Continuous improvement of the quality of goods and products. Branding for recognition             7) Marketing Management 8) and (5) the use of social capital, consisting of 1) having a base of local wisdom combined with international wisdom. 

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