The Role of Social Media Advertising in Shaping Consumer Behavior in the UAE A Field Study on a Sample Representing Cultural Diversity and Consumer Preferences.

Abstract

The study aims to investigate the dynamics of consumer interaction with social media advertisements in the UAE. It seeks to identify the influencing factors and preferences shaping consumers' responses to these advertisements. Additionally, the study proposes strategies to optimize the impact of social media advertising on consumer behavior. By exploring specific objectives and goals within the UAE's context, the research contributes valuable insights to the field of social media advertising, offering practical recommendations for enhanced effectiveness in reaching and influencing the target audience.