Research on the Development Path of Deep Integration of Jincheng Cultural Tourism and Health Care Industry

Abstract

The report of the 20th National Congress of the Communist Party of China explicitly indicated that it is necessary to adhere to the cultural and plastic tourism and the tourism to promote the deep integration of culture and tourism.With the increasing transformation of tourism consumption demand to the pursuit of a better quality of life, new forms of cultural tourism and health care new business have emerged, and the integrated development of cultural tourism and health care industry has become a key measure to promote high-quality economic development. This paper deeply analyzes the Jincheng's cultural tourism and health industry development status , and shows a good development trend with its rich tourism resources and high reputation for health and wellness tourism, coupled with effective development measures. However, at the same time, it is also facing multiple challenges, such as the lack of resource development capabilities, the imperfect health care industry system, the low level of smart tourism development, the lack of professional talents and the imperfect comprehensive evaluation system. Therefore, this paper conducts a systematic study on the challenges faced, and considers from five aspects: innovation to promote resource integration, enrich product supply, actively promote the digitalization of cultural tourism and health care, strengthen the training of professional talents and establish a comprehensive evaluation system, and explore the development strategy of the deep integration of Jincheng's cultural tourism and health and Wellness industry, in order to provide reference for Shanxi cultural tourism and health industry integrated development and even the whole country. This paper attempts to put forward Jincheng cultural tourism and health industry deep integration of development suggestions, which can drive the coordinated development of related industries of Jincheng and promote the optimization and upgrading of the industrial structure. By excavating the cultural and natural resources of Jincheng City, the development of cultural tourism and health care products with local characteristics is of great significance for the promotion of the core competitiveness of Jincheng's cultural tourism and health industry.