Carnival Rituals and Rational Interactions of Subcultural Groups- A Rooted Theory Analysis of the B-site Pop-Ups of Animal Rhapsody

Abstract

- Pop-up is a technological innovation in the field of network video in the Internet era, which enables every Internet user to transcend the time and space limitations, realize real-time discussion and interaction, and create an atmosphere of freedom, openness, equality and tolerance. At present, the pop-up function has gradually become a mainstream feature of network video, but it presents differences in content and form in different types of videos such as film and television dramas, variety shows, and animation. This paper takes the anime work Animal Rhapsody as a representative, uses Python to crawl the pop-up content, explores the behavioral characteristics of users in the use of pop-ups through the analysis of pop-up content, and mines out the two psychological demands of the audience groups of reveling and rationalization.