Exploring the Path of Integration and Development of Intangible Cultural Heritage and Tourism Industry in Yunnan Province

Abstract

Intangible cultural heritage in Yunnan Province has a long history, rich connotation, diverse forms and distinctive features. In-depth study of the role of intangible cultural heritage in the development of tourism industry and the integration of the path, to further develop the marketing ideas of tourism industry, promote the prosperity of tourism industry has a positive and far-reaching impact. The article is based on the characteristics of Yunnan Province’ s ethnic minorities, combined with the rich and diverse intangible cultural heritage resources in Yunnan Province, to explore the integration of intangible cultural heritage resources and the tourism industry development path, the realization of the integration of culture and tourism in Yunnan is of great practical significance