The Application of Visual Communication in Digital Animation Advertising Design Under the Background of Artificial Intelligence

Abstract

In order to solve the problem of poor smoothness of traditional advertising animation design, an optimization design of advertising animation design system based on visual communication is proposed. The virtual fusion technology makes the virtual object and the video scene maintain the consistency in geometric position and light chromaticity, and the virtual object is completely integrated into the video scene, giving the audience a strong sense of reality. Combined with artificial intelligence technology, this paper adopts image processing algorithm and related technology to automatically complete the process of transforming the original still image into a dynamic image for human images, avoiding a large number of manual operations, so that the conversion can be carried out quickly and efficiently. This paper first introduces human feature detection and feature point location technology, then introduces 3D modeling technology, and focuses on image-based modeling technology, and finally introduces animation technology. Using IE9-Chromel mainstream controller, image encoder and system AEMS870F1451 processing chip to optimize the hardware configuration of the advertising animation design system, and improve the advertising animation remote design processing port to ensure the stability of the system operation. At the same time, combined with the principle of visual communication, the design steps of advertising animation are simplified and the three-dimensional coordinates of advertising animation are calculated, so as to realize the effective design of advertising animation. Finally, it is confirmed by experiments that the smoothness of the advertising animation design system based on visual communication is relatively higher in the running process, which fully meets the research requirements.