Privacy in the Palm: The Effect of Prior Privacy Experience on Mobile Information Privacy Concerns and User’s Behavioral Intentions

Abstract

The advancement of mobile network technology and smartphones has given mobile users unmatched access to the Internet and other services from their mobile devices. In this situation, privacy concerns become quite significant as suppliers could have access to a lot of personal data. The purpose of this research is to examine the impact of prior privacy experience (PPE) on mobile user information privacy concerns and behavioral intentions. We also incorporated the moderating role of technical security knowledge on the relationship between prior privacy experience and perceived surveillance (PSV). A survey was distributed among 574 participants in United States and analyzed using structural equation modeling technique. The findings revealed that prior privacy experience has a positive and significant influence on PSV, perceived intrusion (PIN), and secondary use of personal information (SUPI). Similarly, PSV, PIN, and SUPI have positive association with behavioral intention. In last, technical security knowledge has a negative moderation between the relationship of prior privacy experience and PSV. These findings have important research and practical implications for mobile software’s and application developers.