Quality 4.0: A Digital Quality Assessment of CO-MARKET Intelligent App for Coconut and Sarakat Products

Abstract

The coconut, which is sometimes referred to as the "tree of life," has long been an important agricultural commodity in the Philippines. It provides various products, maintains livelihoods, and makes a substantial economic contribution to the nation. However, the coconut business has numerous difficulties that have an impact on production and the lives of coconut farmers, despite its cultural and economic significance. Within in this context, our study focused on the design and development of Co-Market Intelligent App for promoting coconut and sarakat products. This research also aimed to evaluate the app's effectiveness as a digital tool for marketing. We carried out a thorough analysis that included user responses and a systematic quality assessment utilizing the developed USE Questionnaire in order to gauge the effectiveness of the Co-Market Intelligent App. Findings reveal a strong positive perception among users, with a significant proportion expressing satisfaction with the app's usefulness, ease of use, and ease of learning. With 43% of respondents strongly agreeing and an additional 40% agreeing on the app's usefulness, it's evident that users find significant value in its features and functionalities for facilitating transactions within the coconut and sarakat market. Furthermore, the app is more beneficial as a digital marketing tool due to its user-friendly interface and compliance with ISO 25010 Software Quality Standards' Usability component. Recommendations derived from the research findings provide a roadmap for future enhancements, aiming to elevate the Co-Market App's effectiveness and solidify its position as a leading digital tool in agricultural technology. Finally, this research offers practical recommendations for developers, policymakers, and stakeholders seeking to leverage technology for enhancing agricultural commerce and fostering inclusive economic growth.