Study on the Coupling and Coordinated Development Mechanism and Implementation Path of Digital Economy Drive and Rural E-Commerce

Abstract

The rural revitalization strategy is taken as an important measure to solve the problem of agriculture, rural areas and farmers, and a powerful starting point for realizing this strategy is agricultural e-commerce. The vigorous development of agriculturale-commerce helps farmers eliminatepoverty, increase income, and promote agricultural industrialization. While bringing new development opportunities, it is also faced with new challenges, mainly including the lag of related supporting construction, the imbalance of regional development, and the unsustainability of development structure. With the rapid development of the digital economy, using digital technology to promote the reform of agricultural e-commerceis particularly critical, which plays an important role in promoting the digital transformation process of the agricultural economy and accelerating rural revitalization.Therefore, China should actively use a variety of digital technologies, take digital agricultural e-commerce as the core, and focus on optimizing and implementing the construction of relevant supporting facilities, innovating the development mode of agricultural e-commerce, and constructing a sustainable chain development system, thus providing new ideas and directions for the development of agricultural e-commerce and better promoting the revitalization of digital rural areas.