A Research on the Pop Music Version” Versus “Vocals-Only”

Abstract

Pop music has emerged as a significant phenomenon in the realm of ethnomusicology in the last two decades. This article examines the "music versions" and vocals-only “nasheed” recordings of songs from the music label Awakening, which has produced some of the most popular pop music in recent years. Using the case study method and drawing from the critical debates in jurisprudence about traditional nasheed, this study aims to explore the modern phenomenon of pop music from the perspective of consumer society aesthetics and marketing strategies. The study concluded that the vocals-only phenomenon is, in terms of both its aesthetic aspects and its manufacturing, an integral component of global consumer culture, while sending messages of nonconformist, conservative principles.