Application of Virtual Reality Technology in Video News Reporting

Abstract

This study examines the application of Virtual Reality (VR) technology in video news reporting within the domain of applied communication. As journalism continues to evolve in the digital age, the integration of immersive technologies like VR presents new opportunities for engaging audiences and delivering impactful news experiences. Through a multidisciplinary lens, this research explores the technological affordances, audience perceptions, and ethical considerations surrounding VR-enhanced news reporting. Drawing upon insights from academic literature, industry reports, and case studies, the study investigates the transformative potential of VR in journalism. Key themes explored include audience engagement, immersion, and comprehension, as well as the ethical implications of using VR to convey news stories. Methodologically, the study employs a mixed-methods approach, combining qualitative interviews, surveys, and practical experimentation to glean insights into audience attitudes, behaviours, and preferences regarding VR-enabled news content. The findings of the study reveal a significant degree of enthusiasm among audiences towards VR-enhanced news reporting, with a majority expressing a willingness to engage with VR news content regularly. Furthermore, VR-enabled news experiences were found to elicit higher levels of engagement, comprehension, and perceived authenticity compared to traditional video news formats. However, demographic variations in attitudes towards VR news content underscore the importance of targeted audience segmentation and content customization in maximizing the efficacy and reach of immersive journalism initiatives.