Research on the Application of Virtual Anchors based on Artificial Intelligence Technology in Live Streaming E-commerce

Abstract

With the increasing training and labor costs of live streaming e-commerce industry anchors, as well as the continuous progress of artificial intelligence technology, virtual live streaming anchors have gradually become the new favorite of live streaming e-commerce enterprises due to their strong stability and low cost characteristics. In this context, this article takes virtual anchors in live streaming e-commerce as the research object, and uses literature research and case analysis methods to study the application of virtual anchors. This article analyzes the current application status of virtual anchors in live streaming e-commerce, and analyzes the problems that exist in the application process, such as weak social functions of virtual anchors, low number of main consumer users, low degree of differentiated competition, and facing information security governance risks. Finally, based on the current reality of virtual live streaming e-commerce, strategies and suggestions are proposed to optimize the use of live streamers and virtual streamers, select appropriate product categories for virtual streamers, strengthen the cultivation of virtual live streaming operation talents, and build a diverse collaborative governance framework to enhance the application of virtual streamers.