Exploring the Cultural Significance and Economic Potential of a Wau Bulan Chatbot

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Vinothini Kasinathan, Siyen Lee Miao, Aida Mustapha, Ismail Musirin


 This research paper aims to investigate the impact of cultural tourism on the economic development of a country. Cultural tourism, defined as tourism centred on cultural attractions and products, has emerged as one of the fastest-growing segments in the tourism industry. It plays a significant role in attracting visitors, generating revenue, and fostering cultural exchange. This study explores the cultural significance of Wau Bulan, a traditional Malaysian kite, as a case study to understand how cultural tourism can contribute to the country’s economic growth. Through an analysis of literature and case studies, the research highlights the various types of Wau Bulan, traditional manufacturing techniques, cultural symbolism, and regional craftsmanship. Additionally, it explores successful cultural tourism approaches implemented in other countries, such as China’s "One Belt, One Road" initiative and Japan’s cherry blossom season. The findings emphasize the importance of preserving cultural heritage, promoting cultural tourism, and harnessing its potential to boost the tourism industry and overall economy. The research concludes by suggesting strategies to further enhance cultural tourism experiences and maximize its benefits for local communities and tourists alike.    

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