Analysis of Henan Tourism Demand Difference Based on Data Mining and Intelligent Analysis

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Qiong Zhang


Relevant tourists fields in Henan have conducted in-depth investigations on Henan tourism, in order to provide reference for subsequent tourism research; Based on the increase in the number of Henan tourists, studying outbound tourism activities from the perspective of tourists can explore its development law and formulate effective marketing strategies. Based on this, this paper proposes a data mining method to analyze the differences between different consumer groups in tourism needs and marketing strategies. The joint example analysis shows that our data mining analysis is very reasonable and effective. Our data experiments show that based on the increase in the number of Henan tourists going abroad, the tourism strategy designed in this paper can promote tourists' interest and increase the number of trips.

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