Factors Affecting Virtual Reality Interior Design Products Acceptance Behavior of Consumer from Shenzhen City, China

Abstract

This study aims to determine the key attributes that impact client acceptance of the interior design industry (VRIDP). The researchers employed the purposive sampling strategy to select a total of 614 individuals who possess previous experience with VRIDP. Furthermore, the researchers utilized structural equation modeling (SEM) to examine the connections between crucial factors that impact client acceptance of VRIDP. The findings suggest that customer perceptions of VRIDP are significantly influenced by their evaluation of its usability and value. Trust is crucial in mitigating the adverse effects of perceived risk on acceptance.Moreover, it has been found that subjective criteria indirectly influence the desire to accept something by affecting perceived usefulness and trust. This emphasizes the significance of social factors in the process of adopting technology. The results of this study offer valuable insights for developers, marketers, and lawmakers who aim to enhance the acceptance of VRIDP.