Internet + Traditional Cultural Industry Heritage & Innovation Development Research: Henan Guanru Company

Abstract

Ru porcelain was named after the city of Ru in Henan Province, the first of the five famous kilns of the Song Dynasty. Ru porcelain culture and its craft is an important part of the prosperous development of cultural industries, Ru porcelain culture and its craft is one of the important carriers of cultural confidence, in addition to the current Chinese encouragement of national cultural confidence, encourage the development of hometown characteristics of cultural heritage, so the innovative heritage of Chinese traditional culture can not be separated from the innovative development of Ru porcelain culture, craft and other aspects. This paper takes Henan Guanru Company as an example and uses the method of qualitative analysis to empirically analyze the problems encountered in its innovative development and the corresponding solution measures. In assisting it to promote its business on the Internet platform, a series of problems were identified. In response to the problems, the following suggestions are made: strengthen the international branding of Ru porcelain; strengthen the promotion of new media marketing techniques; and innovate thinking to create creative non-heritage cultural products across borders. Such as promoting the prosperity of local cultural industries and high-quality economic and social development in Henan is the problem to be considered and solved in this paper.