The Use of GPT Chat Phenomenon in the Uses & Gratification Theory Perspective

Abstract

GPT Chat is an artificial intelligence system developed by Open Artificial Intelligence (AI) that is able to answer a variety of text-formed questions. It does not only produce text, but also translates languages and writes various kinds of creations. It is used in any fields, including education. The purpose of this research is to analyze the phenomenon of the use of GBT Chat in college using the theory of uses and gratification. The medium is chosen to meet the needs of its users as a medium of communication, information, entertainment, education, employment and mention some. The method used is a survey that collects data from students who are actively using GPT Chat in the teaching and learning process. Research results show that students use GPT Chat to meet their needs such as seeking help in doing their assignments or lecturing projects and preparing final assignments. The study also showed that students and educators assessed the use of GPT Chat as having a positive impact on meeting their needs.