Investigation the Relationship Between the Components of Sales and Operation Planning and the Evaluating the Performance of Entrepreneurial Industrial Holding Companies

Abstract

The intensification of global competition in an environment that is constantly changing the need for appropriate responses How of manufacturing companies the industry has doubled. The importance of planning means thinking ahead and anticipating future possible solutions. Planned sale of the company must be carefully planned and coordinated within the framework of it. One of the most important measures in Iran is to provide conditions and activate all facilities and financial and capital resources to develop entrepreneurship and maximize the participation of entrepreneurial companies in economic activities. In the current era, dramatic changes in management knowledge have made the existence of an evaluation system inevitable, and proper performance measurement provides appropriate conditions for achieving business goals and success (Adeli, 2005). Thus, the present study was carried out with the aim of achieving a simple, practical and innovative performance evaluation model with a sales and operation planning approach to evaluate entrepreneurial companies of industrial holdings. In this research, documentary studies and then semi-structured interviews were performed with selected experts and notes were taken from them by qualitative thematic analysis method and the themes were categorized until theoretical saturation was achieved. The present study is developmental-applied in terms of aim and field in terms of method. Research had different methods to do. First, solve the problems that currently exist in the workplace and second, to add to the collection of human knowledge in a particular area that is of interest. Meanwhile correlation main objective is to determine if there is a relationship between two or more variables, and if there is what the extent of it is. Sales and operations planning in the descriptive indicators, it was found that almost all indicators, are above average.