Strategic Challenges in Organizing Educational Commemorations: Insights from the 50th Anniversary of the 25th April Revolution in Portugal

Abstract

This study focuses on the organization of the 50th anniversary commemorations of the 25^th April Revolution in Portugal, specifically examining all events held at a higher education institution. The central challenge lies in designing a cultural program and addressing the strategic complexities associated with planning and executing these celebrations. Employing a mixed methods approach, the research combines document analysis, direct observation, and an analysis of visual communication materials to provide a comprehensive understanding of the organizational framework and strategies employed.

Key findings include insights into event coordination, stakeholder involvement, and resource allocation. The study also delves into the narrative and historical significance of the 25^th April Revolution. Successful commemoration within an educational context necessitates meticulous planning, robust stakeholder engagement, and innovative visual communication techniques. This research contributes valuable insights for organizing large-scale commemorative events and underscores the essential role of strategic communication in enhancing overall impact and visibility during such celebrations.