The Role of Social Media in Building Awareness of Sustainability Issues in the Light of the Requirements of Vision 2030: A Case Study of UAE

Abstract

This study examines the role of social media in promoting awareness of sustainability issues and analyzes how this is achieved in the context of Vision 2030 in the United Arab Emirates. The study provides a practical insight into how the public engages with sustainability-related content on social media. It also focuses on assessing the effectiveness of these platforms in achieving the goals of Vision 2030. The research also addresses potential challenges and opportunities in this context, contributing to a better understanding of how social media can be utilized to impact public awareness of sustainability issues in the UAE.