The Intersection of Social Media and Social Enterprises

Abstract

In today’s digital world, social enterprises—businesses with a mission to address social, environmental, or community-based challenges—are increasingly leveraging social media to amplify their impact. Unlike traditional businesses, where the primary focus is on profit generation, social enterprises prioritise positive change, with profits being a means to further their cause. Social media, with its vast reach and interactive nature, offers an unparalleled opportunity for these enterprises to connect with a global audience, build communities around their missions, and drive meaningful action.

Understanding how to use social media effectively is not just beneficial—it’s essential. From raising awareness to engaging supporters and even generating revenue, social media can be a powerful tool in the arsenal of any social enterprise. This guide explores how social enterprises can strategically harness social media to fulfil their missions, offering practical steps and insights along the way.