The Impacts of online tools on the Shopping Behavior of Today's Young Generations

Abstract

Social media platforms such as Facebook, Tiktok, Shopee, etc. is growing rapidly, having a more or less significant influence in shaping the shopping behavior of today's youth. This article explores the positive and negative impacts of online platforms on young people's shopping habits. On the positive side, they serve as a powerful marketing tool, allowing brands to showcase products through engaging and creative content. Influencers on these platforms can effectively promote products, influencing the purchasing decisions of their followers. Furthermore, the platform's algorithm delivers personalized content, introducing users to new products tailored to their preferences. However, their impact is not only beneficial. The platform's addictive nature and emphasis on consumerism can lead to impulsive buying and overspending. The popularity of sponsored content and influencer endorsements raises concerns about authenticity and transparency in advertising. The pressure to conform to beauty standards and trends that exist on these platforms can contribute to body image issues and overconsumption. While they present an opportunity for brands to connect with young consumers, it also poses challenges in maintaining healthy shopping habits and critical consumer awareness. Understanding these impacts is critical for individuals, marketers, and policymakers in navigating the evolving landscape of social commerce.