New Media in the Discourse of Network Society and Digital Reality

Abstract

Today we can note the formation of a global social structure as a network society. In the society of network communications, new social and communicative relationships acquire special significance. Today, the dual role of modern media is expressed both in the generation of social reality and in its reflection. We can observe how the functioning of society itself and the entire system of political governance are influenced by information and communication technologies. Information is now regarded as a key resource in modern political activity. Today, experts agree that the only source of reflection and interpretation of modern political events and phenomena that shape the information agenda and determine the degree of public significance of certain political facts and events is the media. The socio-political sphere of life is being transformed by digitalization. The functioning parameters of modern states and societies are being altered by technological transformations and digitalization. The quality and efficiency of the functioning of the state and society depend on a significant range of digitalization opportunities. The new digital reality is characterized by expanded communication tools, Big Data resources and technologies, artificial intelligence and neural network algorithms for working with digital data, surveillance and visual image recognition technologies, and models for profiling citizens based on their personal digital traces.