Impact of SNS on TGO and DA by using Data Mining Path Model

Main Article Content

Umang Raj, Khushboo Sharma, Farid Khan


This study aims to discover the impact of social networking sites on applicant quality, target group orientation and diversity of applicants. The study was conducted in Jaipur, Rajasthan, India and involved 387 respondents from different companies working at different levels in the recruitment department; mainly researcher has taken major responses form the BPO industry. Data were collected through an online survey and both descriptive and inferential statistics were used for data analysis. The results indicated that social networking sites had a significant impact on applicant quality, target group orientation and diversity of applicants. The study findings provide insights into the role of social networking sites in the recruitment process and have implications for HR practitioners and organizations. However, the study's conducted in a specific region of India and mainly in the BPO industry. Future research should expand the study's scope to different regions and industries to increase its generalizability..

Article Details

Author Biography

Umang Raj, Khushboo Sharma, Farid Khan

1Dr. Umang Raj

2Dr. Khushboo Sharma

3Mr. Farid Khan

1Assistant Professor, Shridhar University, Pilani

2Associate Professor & HOD, Shridhar University, Pilani.

3Admission Manager, Shridhar University, Pilani

Copyright © JES 2024 on-line :


Almarri, K. and Mujtaba, B. G. (2020). The Impact of Social Networking Sites on Recruitment Efficiency: A Study on Selected Organizations in Dubai. Journal of Management Research, 20(3), 17-32.

Brown, J., & Vaughn, R. (2018). Social media, recruitment and selection. In P. M. Wright & S. L. Gardener (Eds.), Oxford Handbook of Recruitment (pp. 1-18). Oxford University Press.

Gao, S., Hu, Q. and Lyu, H. (2015). Understanding the impact of social media on work routines: A structurational analysis. Journal of the Association for Information Science and Technology, 66(12), 2432-2445.

Gowan, M. A., & Gatewood, R. D. (2013). The use of social media in the recruiting process. Business Horizons, 56(2), 275-282.

Huang, Y.-Y., & Lee, C.-S. (2018). Using LinkedIn for job search and recruitment: An exploratory study. The Journal of Social Media in Society, 7(2), 153-170.

Kluemper, D. H., & Rosen, P. A. (2009). Future employment selection methods: evaluating social networking web sites. Journal of Managerial Psychology, 24(6), 567-580.

Nguyen, T. Q., Nguyen, T. H., & Le, T. Q. (2019). The use of social media in recruitment: A systematic review. Journal of Economic and Administrative Sciences, 35(2), 125-140.

O'Brien, K. R., Albrecht, C. C., & Martell, R. (2014). Job searching in the digital age: using social media to land a job. Journal of Business and Psychology, 29(1), 1-13.

Song, M., Liu, Y., & Kim, S. (2017). The effects of social media use on job search and employability: Evidence from the US labor market. International Journal of Human Resource Management, 28(15), 2125-2147.

Stoughton, J. W., & Thompson, L. F. (2015). The effects of LinkedIn on job search: A social network perspective. Journal of Labour Market Research, 48(4), 299-317.